Content Growth Partner · The LinkedIn Flywheel
The LinkedIn growth partner for B2B founders.
Be known before they need you. Be there the moment they do. We find the small slice of your market that is buying right now, put your expertise in their feed with Thought Leader Ads, and reach out from your LinkedIn with a real reason to talk. Inbound and outbound, working together, until the call is on your calendar.
The LinkedIn Flywheel
Right people. Right time. Right offer.
Only about 5% of your market is in market today. We find them, warm them up, and reach them while the need is fresh. Ads and outreach run at the same time, aimed at the same people, so each one makes the other work better.
Inbound leads to outbound. Outbound leads to inbound.
Right people
We map every company and decision maker you could sell to, then narrow it to the people who actually buy what you do.
Right time
Signals tell us who needs you now: a new leader, a funding round, an acquisition, a role that will not fill. Every outreach names the real, dated reason.
Right offer
We always give before we ask. Every first touch carries something useful, then invites a conversation.
How it works
Every month, a hit list of buyers in market for you.
We test four signals at once, see which ones book calls, and double down on the winners. Your pipeline gets sharper every month.
01
Map
Your whole market
We map every company and decision maker you could sell to, so we know exactly who is a fit.
02
Signal
Four every month
We pick four signals that show a company needs you now and build a hit list of about 100 prospects per signal.
03
Warm
Week one
Thought Leader Ads from your LinkedIn put your content in front of the whole hit list, five or more times a month.
04
Reach
Two campaigns
Anyone who likes, comments or views your profile gets a personal follow up. Everyone else on the list gets a connection request tied to their signal.
05
Book
Then double down
Every reply is worked until the call is on your calendar. At month end we keep the signals that book and test new ones.
Why the flywheel wins
Cold outreach asks a stranger for their time. We never reach a stranger. By the time your connection request arrives, the prospect has already seen your thinking in their feed, and the message names a real reason you are reaching out today.
Ads warm the outreach. Outreach sends people back to your profile and content. Anyone who engages gets a personal follow up. Every piece makes the others work better.
4
Signals tested every month, side by side
500
In-market prospects on your hit list each month
2
Outbound campaigns: engagement and signal
Your live dashboard
See every prospect on your hit list, which signal they came from, who engaged with your content, who connected, who replied and who booked. Results by signal, so you can see exactly what is working.
Every prospect, every stage
Try the system for yourself
We will find you three buyers in market for your services. Free.
Do not take our word for it. Send your website, your LinkedIn and your email, and we will run our signal scan on your business. Three real companies showing signs they need what you do right now.
01
You send three things. Your website, your LinkedIn and your email. That is everything we need to work out who buys from you.
02
We run the scan. LinkedIn, the web and press releases, looking for companies showing signs they need what you do right now.
03
You get three opportunities. Named companies, why they are in market, and how we would reach them. Back within one business day.
Send it over
Yours to keep, whether you ever work with us or not. No call required to get it.
The proof
Two firms built on referrals. The same flywheel.
Both had great reputations and pipelines they could not forecast. Inbound put them in front of the right people before they needed help. Outbound reached them the moment they did.
Professional Services · Inbound + Outbound
$750,000 in deal flow in the first 60 days.
Thought Leader Ads put the founder in front of vetted CEO networks with a salary calculator CEOs actually used. Signal-based outreach reached new CEOs, executive moves and private equity deals the day they happened.
$750K
Deal flow
$6.7K
Ad spend
110x
Per ad dollar
Consulting · New Offer Launch
63 booked calls and 8 new clients for a brand new offer.
An established consultant built on referrals needed to bring a new offer to market. Thought Leader Ads and signal-based outreach ran together on the same audience, and every touch made the next one land.
63
Booked calls
8
New clients
9.6:1
LTV to CAC
Ad numbers from raw LinkedIn exports, no blended numbers
What we deliver
Everything it takes to fill your calendar.
We build and run the whole flywheel for you, from mapping your market to booking the call. You show up to conversations with people who already know who you are.
- A map of your whole market and the decision makers in it
- Four buying signals tested every month, built with you
- A hit list of about 500 in-market prospects a month
- Thought Leader Ads from your LinkedIn to warm the hit list
- Engagement outreach to everyone who likes, comments or views your profile
- Signal outreach from your LinkedIn, tied to a real reason to talk
- A lead magnet built for your buyers, tested until one wins
- Calls booked straight onto your calendar
- A live dashboard showing results by signal
- Monthly review: double down on what books, test what is next
Add email: anyone who does not accept your connection request gets a personal email too, so the 60% LinkedIn alone misses still hears from you.
Partner
You work with me directly.
I am Colin. I built Content Growth Partner because I kept watching great firms stay invisible to the exact people already looking for what they sell.
Before this I was Head of Community at Founders Club, where we grew from 150 members to over 1,000 and launched 12 chapters. Then Jesse Itzler’s team hired me to run growth for Adventure Club. Everything on this page is the system I run on my own company first, and now for my partners.
Can you manufacture business luck?
I spent nine months chasing leads. Ads. A million cold emails. A million cold DMs.
Then I looked at how I landed my best client ever, Jesse Itzler’s team.
Someone who had been reading my content saw a VP of Events post on LinkedIn and forwarded it to me.
I called it luck.
With my back against the wall, I asked a different question: can you manufacture that luck?
Turns out you can. That wasn’t luck. It was content and timing, working together.
So I built a flywheel. Content keeps you in front of the right people before they need you. Signals tell us the moment they do, and we reach out while the timing is still right.
In the age of AI spam, volume doesn’t win. Timing does. Send us your website and we’ll show you who is in market for you right now.
When you sign, you get me on the strategy, on the monthly signal tests and on the reporting, with a small team behind me so nothing sits in a queue waiting for attention.
Colin JohnsonFounder, Content Growth Partner
Why our partners hire us
Our pipeline was a rollercoaster before working with CGP. A couple of big months followed by a few quiet months. Now we have a reliable lead engine, so we no longer have quiet months.
Sean
Head of Digital, 2logical
Trusted Partners
Start
One call is all it takes to see the flywheel.
Thirty minutes. Before the call we map your market and find the signals we would test first. On the call we show you who is in market for you right now, how we would reach them, and what your first month looks like. You leave with real opportunities whether you hire us or not.
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