Content Growth Partner
The LinkedIn growth system for B2B founders.
We turn your LinkedIn into the main growth engine for your business. Two hours a month with us becomes a month of content that books calls and drives new revenue.
One
Recording a month per person. 60 to 90 minutes, podcast style, no prep required.
30+
Hours saved a month on content and lead generation.
10 to 30
Pieces of content a month, depending on your package, published where your buyers spend time and make decisions.
Weekly
Calls booked on your calendar, and a warm lead list handed to your team.
People buy from people. We scale people through content and distribution.
01
Content
One podcast style call a month, sixty to ninety minutes, no prep. Before the call we research what your buyers search on Google, what they ask AI, and the questions they bring to you, then build the questions around that. We turn that single recording into ten to thirty pieces of content, write the copy, and publish it on your personal profile on a set weekly cadence. Two to three hours of your time a month, the call and the approvals. That is it.
Where you build the personal brand and where we run the advertising, so your name is familiar before anyone reaches out.
YouTube and Google
Where you get found. The same clips run as Shorts and long form, titled against what your buyers actually search.
Recommended by AI
YouTube and LinkedIn are two of the most cited sources behind ChatGPT, Claude and Gemini answers, so your content is what gets you named.
Why our content wins
Your buyer needs to see ten to fifteen pieces of your content before they book. One post does not do it. Volume and consistency do.
Most of the feed is now written by a machine, and buyers can feel it. Your face, your voice and your actual take are the one thing that cannot be generated, which is exactly why short form founder video outperforms everything else in professional services.
4.2x
More engagement for video than text only posts
81%
Of long form LinkedIn posts now read as AI written
46%
Of video engagement comes from director level and above
02
Growth
Content nobody sees is a hobby. Two engines run off the same month of content, one that brings buyers to you and one that goes and gets them. Neither one is cold.
The inbound engine
We take the content that already performed and put budget behind it. Thought leader ads run from your face and your name, in front of a tight audience of your ideal customers, until your name is familiar.
They see you week after week, then get sent to an offer page built to do one thing, book a call on your calendar.
The outbound engine
We build a hit list of your ideal customers in Sales Navigator and send connection requests from your profile. When they accept, they start seeing your content in their feed for a week or two before we ever ask for anything.
Then comes one offer email. Newsletter style, what is happening in your business, what you have built, and a lead magnet worth their time. Everyone who takes it becomes a named contact, lands on your weekly warm lead list, and gets the option to book a call right there.
Why our growth engine wins
People buy from people. Everything runs through you. Ads carry your face and your name instead of a company page, and requests come from your profile, not a tool.
We only put budget behind content that has already won. Nothing gets spend until the organic numbers say it deserves it, so you are never paying to find out whether a message works.
It is a sniper approach, not a shotgun. Tight audiences, your exact buyers, and everyone who engages drops into a retargeting pool so they keep seeing you until the timing is right.
We give before we ask. Nobody gets pitched before they get something, which is why the reply rate holds up.
Our strategy
Our strategy is simple.
Information is not scarce anymore. Your buyer can find the how in about four minutes, and increasingly an AI will hand it to them for free.
Nobody is paying for the knowledge. They are paying for the problem to be solved. You are the expert at solving it, and they do not want to do it themselves.
But before you can solve someone's problem, they need to know about you. That is where content comes in.
Which means holding the playbook back protects nothing. It just makes you one more company asking for a call before it has given anything. So we do the opposite. We give away the playbook, then drive qualified leads to your business who need your solution.
Our content builds trust and authority at scale, so when the timing is right for your customer, you are their first call.
Give away the playbook. Sell the implementation.
The proof
Two founders. Two offers. The same engine.
One had no audience at all. The other had a large following and no real pipeline. Every number below is pulled straight from the ad account.
Professional Services
$750,000 in pipeline in the first 60 days.
A founder with a great reputation and a referral pipeline he could not forecast. We reached his exact buyers through an audience nobody else was bidding on.
$750K
Pipeline created
$6.7K
Ad spend
110x
Per ad dollar
Family Office Advisory
22 booked calls with the 1% of the 1%.
A founder with a large following who could not reach entrepreneurs running ten million dollar plus businesses for his offer.
22
Calls booked
$847
Per call
$35K
Deal size
Raw exports, no blended numbers
What you get
Custom pricing.
Every business has different needs and different growth goals, so we price it that way. We learn where you are and what you are trying to hit, then build the package around it.
- Monthly content shoot and ten to thirty pieces of content
- A separate pipeline for every person creating
- Publishing across LinkedIn, YouTube and Shorts
- Search and AI demand research before every shoot
- SEO and GEO optimization on every piece
- Your best content advertised to your exact buyers
- Retargeting across everyone who engages
- Landing page and lead magnet built for you
- A lead magnet built with you, and the page it lives on
- Weekly warm lead list for your team
- Weekly reporting on pipeline and cost per booked call
- You own the content, the accounts and the leads
03 Partner
You work with me directly.
I am Colin. I built Content Growth Partner because I kept watching good firms stay invisible to the exact people already looking for what they sell.
Everything on this page is the system I run on my own company first. Before that I was Head of Community at Founders Club, where we went from 150 members to over 1,000 on the back of founder led content. Now I run the same system for my partners.
When you sign, you get me on the shoot, on the strategy and on the weekly report, with a small team behind me so nothing sits in a queue waiting for attention.
Colin JohnsonFounder, Content Growth Partner
Why our partners hire us
Our pipeline was a rollercoaster before working with CGP. A couple of big months followed by a few quiet months. Now we have a reliable lead engine, so we no longer have quiet months.
Sean
Founder, Mojo
Start
One call is all it takes to see the system.
Thirty minutes. We map your buyers, your offer and where the first ten conversations come from. You leave with the plan whether you hire us or not.
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