Why do I have to start with the 5-Week Build & Test?
Because we will not pitch you a retainer until we have built the system and run it on your account. The Build & Test gives both sides real data. After five weeks you know exactly what LinkedIn can produce for your business before you commit to anything ongoing.
What is the difference between Growth Engine and Content Growth Engine?
Growth Engine handles distribution and lead generation using content you already produce: paid amplification, outreach, landing pages, retargeting, and booked calls. Content Growth Engine adds full content production on top: 12+ LinkedIn posts per month, monthly content shoot, content strategy, and full library repurposing. It is the complete system where content feeds ads, ads feed outreach, and outreach books calls.
Can I switch paths later?
Yes. Many clients start on Growth Engine if they already have content they are posting. Once they see how amplification and outreach drive results, they upgrade to Content Growth Engine so we handle everything end to end. You can move between paths month to month.
How much ad spend do I need?
We recommend starting at $20-25 per day ($600-750/month) during the Build & Test. That gives the algorithm enough to work with without overspending on a smaller audience. We scale from there as your audience grows.
How much of my time does this take?
2-3 hours per month total. One monthly content shoot (60-90 minutes) if you are on Content Growth Engine. Growth Engine requires even less. We handle everything else: writing, posting, amplification, outreach, retargeting, and reporting.
When will I see results?
The Build & Test is structured to give you a clear answer in five weeks. First warm leads typically show up within the first 30 days as the retargeting audience builds and outreach kicks in. By week five you have real performance data on all five levers.
What does 15% of ad spend mean?
Our management fee is 15% of whatever you spend on ads each month. If you spend $10,000 on LinkedIn ads, our fee is $1,500. This aligns our incentives with yours: the better we make your ads perform, the more you want to invest, and the more we both make.
Are there contracts?
No. After the 5-Week Build & Test, both ongoing paths are month to month. We do not lock you into contracts. We want you to stay because the system is working, not because you are stuck. Cancel anytime.