A professional services founder came to us with deep expertise but no LinkedIn audience and no inbound pipeline. We ran our 5-Week Build & Test. Here is exactly what the data shows.
The client is a professional services founder with deep domain expertise and a real point of view. What they didn't have was a LinkedIn audience, paid amplification, or inbound calls from content. We ran the full 5-Week Build & Test to build the audience and the pipeline from scratch.
A complete LinkedIn growth system. Optimized founder profile. A high-converting landing page with Calendly embedded. ICP (Ideal Customer Profile) research and targeting locked in. Five Thought Leader Ads written from the founder's expertise, not borrowed from anywhere else.
Two campaigns running concurrently. A cold prospecting campaign targeting the founder's ICP. A retargeting campaign that picked up every engager and pushed them back toward the calendar.
Daily budget capped between $25 and $150. Manual CPC bidding. Cost-per-conversion tracked through LinkedIn's native pixel.
First booking landed three days after the prospecting campaign went live. Retargeting fired up in Week 2. By Week 4, the system was producing seven bookings in a single week.
Every number below is pulled straight from LinkedIn Campaign Manager. No averaged blends, no projections, no theoretical models. This is the raw report.
Across both prospecting and retargeting. Apr 25 to May 24, 2026.
LinkedIn pixel conversions firing on the Calendly confirmation page.
In a market where B2B leads routinely run $400 to $1,200 per booking.
The same five levers we pull on every client account. Here's where each one landed for us.
First-line CTR on every Thought Leader Ad, optimized weekly until the see-more rate held above 12%.
At a $0.14 CPC. Every click landed on a page built to convert, not just inform.
Calendly fired native on the landing page. Confirmation page pixel tracked every booking.
Driven down from a starting CPM near $43 through cost-cap bidding and creative rotation.
Founder name and face in front of 149,062 ideal buyers. Brand compounding past month one.
The same five levers. The same 5-week build and test. Run by the same team that drove these numbers.
At a $186 cost per booked call, $3,000 in ad spend yields roughly 16 booked calls in a month. Even at half that efficiency, the unit economics work for any B2B founder closing deals north of $5K.
This isn't a viral moment or a lucky creative. It's an engineered funnel with measurable inputs at every stage. Pull a lever, watch the number move. That's the entire promise of the 5-Week Build & Test.
Beyond the 15 bookings, 149K impressions ran in front of ideal buyers who'd never heard of the founder before. Profile views, follower growth, and inbound DMs all moved up. The audience and the pipeline get built at the same time.
Week 4 produced seven bookings on a smaller budget than Week 3 because the retargeting audience had compounded. The longer the system runs, the cheaper each call gets. Month one is the proof. Month six is the payoff.
No retainer. No long-term commitment. The same engine that produced these numbers, built on your account.
Full inbound and outbound engine built and tested on your account over five weeks. You get real performance data, a clear answer on whether LinkedIn is worth investing in, and an asset that compounds either way.
No retainer. No long-term lock-in.
LinkedIn Campaign Manager. Client ad account. Creative performance report exported May 24, 2026.
April 25, 2026 through May 24, 2026. 30 consecutive days.
Thought Leadership Engagement (prospecting) and Retargeting with Thought Leader Ads.
Anonymized CSV available under NDA on request. Every number on this page is pulled directly from the export.